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From typical charms like as Melina Mercouri and Maria Callas to fashionable stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing gorgeous girls. But what is it about german beauty that makes them thus alluring? Is it their rich history and happy culture? Or is it their innate normal splendor?

The answer to these questions was include major implications for the extravagance business. As the world’s extravagance manufacturers struggle to make a gain in clothing, they’re looking to boost sales and profitability by expanding into beauty. According to a Mckinsey document, perfumes and cosmetics are a “flagship” enterprise that can drive rise in many other categories for leisure brands.

But the plan is not without risks. The packed class can be difficult to break. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.

The scenario of Burberry, which took its beauty company in- house under original Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the bank’s licensing arrangement with Interparfums Sa womenandtravel.net/danish-women, which held the passport for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 cent on Sept. 6. Kering’s order of Creed at a 14- instances sales different in October furthermore made investors sit up and take notice.